Privacy Policy

Last updated 19/10/2023

As the operators of the Incipient website, Incipient Studio SRL registered in Romania with Company Registration Number J40/17198/15.09.2023 and having its registered office address at Bucharest, sector 4, Cl.Piscului 20 (“We”, “Us”, “Incipient”), is committed to protecting and respecting your privacy.

This Privacy and Cookies Policy (“Policy”) relates to using our website (“Usage”) and sets out the basis on which the Personal Data collected from you, or that you provide to Us will be processed by Us.

Looking for the EU Cookie Policy? Find it here.

“Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules, or regulations (collectively the “Data Protection Laws”).

This Policy does not cover the practices of companies We don’t own or control or people We don’t manage.

For clarity, this policy applies when Incipient acts as a “Controller” (as defined in the General Data Protection Regulation (the “GDPR”) and the version of the GDPR retained in UK law (the “UK GDPR”) or “Business” as defined under the California Consumer Privacy Act of 2018 (the “CCPA”)).

Please read the following carefully to understand our views and practices regarding your Personal Data and how We will treat it.

If you have a disability, you may access this Privacy Policy in an alternative format by contacting

For the purpose of the GDPR and the CCPA, in respect of the Personal Data of users of the Website and business contacts and prospects of Incipient, the Data Controller is Incipient.

Sources of Personal Data

We collect Personal Data about you from:

  • You:
    • when you provide such information directly to us or our Service Providers, and
    • when Personal Data about you is automatically collected in connection with your use of our Website.

Information we collect from you

We collect and process some or all of the following types of information from you:

  • Information that you provide by filling in forms on the website (“Website”). This includes information provided at the time of registering to use the Website, subscribing to our newsletter, downloading resources, posting comments or requesting further information or services. We may also ask you for information when you report a problem with the Website.
  • If you contact Us, We may keep a record of that correspondence.
  • We may also ask you to complete surveys that We use for research purposes, although you do not have to respond to them.
  • Details of your visits to the Website including, but not limited to, traffic data, location data, weblogs and other communication data, the site that referred you to our site and the resources that you access.

How we use your data

We use your data in order to:

  • Respond to your communications

If you write to us using Our e-mail address or a form on our Website, we will use your data (e-mail address, message contents) in order to answer your inquiry.

  • Provide you with free resources

Whether you book a free consulting session, download an asset or subscribe to Our newsletter, we will use your data in order to provide you the resource you demanded. The data We need will depend on the selected resource, but it will always be required upfront so you can choose whether you consent to provide it.

  • Manage and Improve the Website

Anonymous data related to your visit of the Website might be collected by our Hosting Provider (for example, in order to determine the number of visitors match the chosen plan) or Analytics Service in order to better understand the behavior of Our website visitors.

  • Market Our Services

If you have provided your e-mail address to us in the past, we might send you updates and offers that you could be interested in. You can unsubscribe freely at any time.

Disclosure of your information

We may disclose your personal information to third parties:

  • in the event that We sell or buy any business or assets, in which case We may disclose your Personal Data to the prospective seller or buyer of such business or assets;
  • if We, our Website or substantially all of our assets are acquired by a third party, in which case Personal Data held by us about our visitors will be one of the transferred assets;
  • if we are under a duty to disclose or share your Personal Data in order to comply with any legal obligation, but we will endeavour to minimise such disclosure to only that reasonably necessary and, where possible, to provide you with notice of such disclosure; and/or
  • to protect the safety of Incipient, the Website, our users and any third party we interact with to provide the Website.

We may disclose your Personal Data to service providers or independent contractors for the following business purposes:

  • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
  • Debugging to identify and repair errors that impair existing intended functionality.
  • Performing services on our behalf, including software hosting and cloud computing, Customer Relationship Management, email sending, logging, storing visitor data, providing customer service, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
  • Undertaking activities to verify or maintain the quality or safety of the website or its functionalities


We might disclose your Personal Data to the following categories of service providers and other parties:

  • Service providers, including:
    • Security and fraud prevention consultants.
    • Hosting and other technology and communications providers.
    • Website development and maintenance providers.
    • Analytics providers.
    • CRM software providers.
    • Email sending providers.
    • Logging service providers.
    • Customer Service software providers.
  • Parties who acquire your Personal Data through an acquisition or other change of control.
    • Personal Data may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part).
  • Other parties at your direction (for example, if you ask us to recommend your business to a third party)

How we store your data


We take appropriate measures to ensure that all Personal Data is kept secure including security measures to prevent Personal Data from being accidentally lost, or used or accessed in an unauthorised way, for the duration of your use of our Services. We limit access to your Personal Data to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We will notify you and any applicable regulator of a suspected data security breach where We are legally required to do so.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the security of your data transmitted to the Website, therefore any transmission remains at your own risk. Once we have received your information, we will use strict procedures and security features in order to prevent unauthorised access.

Where we store your Personal Data

The data that We collect from you and process as a result of your use of the Website may be transferred to, and stored at, a destination outside the UK or the European Economic Area (“EEA”). It may also be processed by service providers operating outside the UK or the EEA. By submitting your Personal Data, you agree to this transfer, storing or processing.

The USA does not have the same data protection laws as the United Kingdom and the EEA. You can learn more about our service providers that process data in the USA (Calendly, Dreamhost) through their privacy policies:

How long we keep your Personal Data

Your Website visit log information will be deleted after one month or less.

Your communications to us (e-mail contents or form messages) will be deleted after 3 years.

Your contact data (name, e-mail address, website/ social media links –if applicable) will be deleted after 5 years.

Your data can also be deleted at any time you request it, just drop us a line at

Personal Data of Children

We do not knowingly collect or solicit Personal Data from children under 16. If we learn we have collected Personal Data from a child under 16, we will delete that information as quickly as possible. If you believe that a child under 16 may have provided us Personal Data, please contact us at

Sales of Personal Data

We’ll never sell your personal data to anyone.

Service Providers


We use Calendly in order to set up remote meetings. The information you provide in the embedded form is subject to the Calendly Privacy Policy.  

This includes your name, e-mail address, availability and any other information you provide voluntarily in the description box, including but not limited to your website address, you social media profiles’ links and other data.

You can opt out of the Calendly widget cookies right here on the Website, within the embedded box.

If you do not wish to schedule a meeting through Calendly, contact us by e-mail at to schedule directly.


We use DreamHost as the green hosting provider for this website. The hosting provider automatically gathers information and stores it in log files whenever someone visits the Website. This information may include IP addresses, browser type, referring / exit pages, operating system, date / time stamp and / or clickstream data.

We use Mailbox as our e-mail provider and for data storage. Mailbox is located in Germany, runs on 100% green energy and is GDPR-compliant, as per their Data Protection Notice.

Cookies Policy

Visiting from the EU? Here you can find our updated Cookies Policy.

Visiting from someplace else? Feel free to read it anyway and manage your consent using the cookie banner. You can also use your browser settings in order to enable, disable and/or delete cookies.

We respect your Do Not Track signal. If this setting is enabled in your browser, you won’t see any cookie banner and only necessary functional cookies will be allowed.

Your Rights

Under the General Data Protection Regulation and the UK GDPR, you have a number of important free rights, whereas you can:

  • access to your Personal Data and to certain other supplementary information that this Policy is already designed to address
  • require Us to correct any mistakes in your information which We hold
  • require the erasure of Personal Data concerning you in certain situations
  • receive the Personal Data concerning you which you have provided to Us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  • object at any time to processing of Personal Data concerning you for direct marketing
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • object in certain other situations to our continued processing of your Personal Data
  • otherwise restrict our processing of your Personal Data in certain circumstances
  • claim compensation for damages caused by our breach of any data protection laws.

For further information on each of those rights, including the circumstances in which they apply, see Rights for Citizens (for the EU) and ICO For the Public (for the UK).

If you would like to exercise any of these rights, please contact us at

How to Complain

We hope that We can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation and the UK GDPR also give you right to lodge a complaint with a supervisory authority, in particular (under the GDPR) in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at or telephone: 0303 123 1113.

Third Party Websites

The Website may, from time to time, contain links to and from other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and terms of use and that we do not accept any responsibility or liability for these policies and terms of use. Please check these policies before you submit any Personal Data to these websites.

We also cannot be held liable for the contents of Third Party Websites.

Changes to Our Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes we may make to our Policy in the future will be notified and made available to you using the Website. Your continued use of the Website shall be deemed your acceptance of the varied Privacy Policy.